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Alex Jay, PhD

Jury Consultant

IMS Jury Consultant Dr. Alex Jay is an experimental social psychologist with expertise in jury decision-making and complex commercial litigation. Alex helps facilitate pre-trial research projects for both plaintiff and defendant clients in federal and state court cases across the country. He specializes in quantitative and qualitative jury research, witness credibility assessments, case theme analyses, and juror profiling. When assisting clients with jury selection, Alex also conducts background/social media searches and facilitates real-time prospective juror ranking.

Given his interest in jury decision-making in commercial litigation, Alex’s research has focused on how jurors’ initial perceptions of corporate litigants impact their evidence interpretations and case judgments. More specifically, he examined how jurors’ perceptions of corporate litigants’ morality/trustworthiness and competence shape jurors’ subsequent emotional reactions, causal inferences, and ultimately, their verdict decisions and damage awards. Alex has also developed a statistical model to explain this phenomenon and account for how adjustments to jurors’ initial perceptions can alter their evidence interpretations and case judgments in predictable ways.

Alex has been published in Psychiatry, Psychology, and Law, Topics in Cognitive Science, and Applied Psychology in Criminal Justice (in press), and he has co-authored publications in Group Processes & Intergroup Relations and The Jury Expert. He has presented his research at numerous legal psychology conferences, including the American Psychology-Law Society Annual Conference, the biannual meeting of the Society for Applied Research in Memory and Cognition, the American Society of Trial Consultants, and the Psychology and Law Pre-Conference of the Social Psychological and Personality Science Annual Convention.

Alex’s educational background includes a master’s degree in psychology from Arizona State University and a PhD in psychology and law from John Jay College of Criminal Justice and The Graduate Center, CUNY.

Alex currently resides in New York City and is a member of the American Society of Trial Consultants and the American Psychology-Law Society. He proudly supports Emily’s Entourage (a non-profit organization funding cystic fibrosis research) and enjoys maintaining a healthy and active lifestyle.

Notable publications and presentations

  • Jay, A. C. V., & Cook, K. (2023). Courtroom Comedy: The Possible Rewards & Promised Risks of Attempting Humor at Trial. Insights.
  • Jay, A. C. V. (2023). Will Birds of a Feather Flock Together? Implications of Juror-Litigant Similarity for Your Defense Strategy. Insights.
  • Jay, A. C. V., Yoon, J., Stone, C. B., Zuraw, K., & Fondacaro. (2022). Similarity Leniency in Mens Rea Determinations and the Mediating Role of Causal Attributions. Applied Psychology in Criminal Justice.
  • Jay, A. C. V. (2021). The Role of Perceived Warmth and Competence in Civil Trials with Corporate Litigants. PhD diss., The Graduate Center City University of New York. ProQuest Dissertations and Theses Global.
  • Jay, A. C. V. & Stone, C. B. (June 2020). Corporate Litigant Warmth and Competence and Civil Juror Decision Making. Annual Meeting of the American Society of Trial Consultants.
  • Jay, A. C. V., Stone, C. B., Meksin, R., Merck, C., Gordon, N. S., & Hirst, W. (2019). The Mnemonic Consequences of Jurors’ Selective Retrieval During Deliberations. Topics in Cognitive Science, 1-17. doi: 10.1111/tops.12435.
  • Jay, A. C. V. & Stone, C. B. (June 2019). Corporate Stereotypes and Civil Juror Decision Making. Annual Meeting of the American Society of Trial Consultants. St. Louis, Missouri.
  • Jay, A. C. V., Yoon, J., Fondacaro, M., & Stone, C. B. (March 2019). Similarity Leniency and Mens Rea Determinations: The Mediating Role of Attribution Bias. Annual Meeting of the American Psychology-Law Society. Portland, Oregon.
  • Jay, A. C. V., Stone, C. B., Merck, C., Meksin, R., Gordon, N., & Hirst, W. (March 2019). Mnemonic Consequences of Jury Deliberation. International Convention of Psychological Science. Paris, France.
  • Jay, A. C. V., Salerno, J. M., & Ross, R. C. 2017. “When Hurt Heroes Do Harm: The Role of Collective Guilt in Leniency Toward Veteran Defendants.” Psychiatry, Psychology and Law, 32-58. doi: 10.1080/13218719.2017.1364616.
  • Salerno, J. M., Peter-Hagene, C. L., & Jay, A. C. V. (2017). “Women and African Americans are Less Influential When They Express Anger During Group Decision Making.” Group Processes & Intergroup Relations. doi: 10.1177/1368430217702967.
  • Peter-Hagene, C. L., Jay, A. C. V., & Salerno, J. M. (May 2014). The Emotional Components of Moral Outrage and Their Effect on Mock Juror Verdicts. The Jury Expert.
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