As Vice President, Litigation Surveys & Consumer Science at IMS, Dr. Gabriela Orsak plays a vital role in helping clients navigate key questions around consumer perception. Her commitment to precision and clarity through meticulous and custom-designed research is demonstrated in the excellent client outcomes she has delivered.
With more than 10 years of experience in research methods and design, Dr. Orsak has conducted interdisciplinary research in various fields, including psychology, healthcare, economics, and public health. Through her education and prior research experience, she has developed expertise in research methods, survey design, respondent recruitment, and data analysis.
At IMS, Dr. Orsak offers subject matter expertise in survey creation, data analysis, and report/rebuttal writing, associated with quantitative and qualitative research.
Prior to joining IMS, Dr. Orsak was Associate Director of Analytic Focus, LLC, a company specializing in financial, economic, and statistical analytics, data mining, and predictive modeling, which was acquired by IMS in 2023. She was formerly an assistant professor of Epidemiology and Biostatistics at the University of Texas Health Science Center at Tyler. She has also taught undergraduate and graduate courses in public health, psychology, and biostatistics.
She is extensively published in the fields of psychology, public health, and healthcare. She has been a member of the Institutional Review Board at the University of Texas Health Science Center at Tyler, an ethics review board for human research studies, and has served as a reviewer for a number of journals.
Dr. Orsak received her PhD in experimental psychology and her master’s in psychology from the University of Texas at Arlington and earned her bachelor’s degree in psychology from West Virginia University.
