Lorelei Laird

Lorelei Laird is a project manager on the litigation surveys and consumer science team at IMS Legal Strategies. With nearly two decades of experience as a legal journalist, Lorelei has deep expertise in US law, which she leverages in her research projects on intellectual property matters such as likelihood of confusion, false advertising, materiality, and more.

Lorelei was a project manager with MMR Strategy for four years before the firm joined IMS. She spent 18 years as a journalist for publications including the American Bar Association, the Los Angeles Daily Journal, Slate, Above the Law, LegalZoom, and others. She has covered various practice areas, including intellectual property, immigration, and the business of law. Lorelei also has extensive experience preparing legal marketing materials such as blog posts, websites, and ebooks, particularly for direct-to-consumer attorneys specializing in personal injury and family law.

Lorelei earned her BA in professional writing from Carnegie Mellon University. She lives in Los Angeles with her husband, son, and two cats.

Professional Experience

• Research Director, Litigation Surveys and Consumer Science, IMS Legal Strategies, 2025-present
• Project Manager, MMR Strategy Group, 2021-2025
• Self-employed Freelance Writer, 2019-2021
• Staff Writer, ABA Journal, 2013-2019
• Self-employed Freelance Writer, 2005-2013
• Los Angeles Daily Journal, 2003-2005

Education

• Bachelor of Arts, Professional Writing, Carnegie Mellon University, 2001
• CopyrightX course, Harvard University, 2015