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Marketing Research

Leverage strategic marketing research to evaluate consumer perceptions, bolster brand loyalty, and gain a competitive edge.

Enhancing marketing strategies with reliable consumer insights.

Understanding your audience, brand position, and market dynamics is critical for growth. Without reliable data, marketing efforts can falter, and reputations may suffer. Partner with IMS to transform market challenges into insightful research that drives success.

Our marketing advisors provide a suite of research services to help clients explore consumer behavior, messaging performance, and brand perception. From survey design and data collection to advanced analysis and reporting, we deliver results tailored to your unique research goals. Trust our robust methodologies and detailed market intelligence to identify opportunities, refine strategies, and make confident business decisions.

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Our Marketing Research Services

  • Advertising Research

    Advertising research enables you to strengthen creative assets and ensure your campaigns resonate with target audiences. Using methods like consumer perception surveys, focus groups, and conjoint studies, our research team expertly measures the impact of advertising campaigns, product packaging, and marketing communications.

    From initial ideation to post-launch evaluation, we help you obtain meaningful research data to optimize marketing efforts and achieve lasting results.

  • Brand Research

    Understanding your brand’s perception and its position in the market is key to sustaining trust and driving growth. Our marketing research assesses awareness, attitudes, and usage (A&U) metrics while evaluating brand image and growth strategies. We also conduct brand tracking studies to help you monitor performance over time and adapt to shifting consumer preferences.

    When you aim to expand into new categories, improve your company image, or solidify customer loyalty, our brand research provides the data needed to make informed, strategic decisions that align with your business goals.

  • Consumer Research

    Consumers drive business success, and we know how to uncover the motivations and preferences behind their decisions. Our consumer research team conducts market sizing studies to evaluate growth potential, segmentation surveys to identify key audience groups, and customer journey mapping to analyze interactions across touchpoints.

    We shed light on customer loyalty, satisfaction, and overall experiences, enabling you to design marketing strategies that better meet customer expectations and create meaningful connections.

  • Sensory Research

    Evaluates consumer preferences by focusing on the sensory drivers that influence liking and purchasing decisions. Through targeted marketing research, we can analyze attributes such as taste, texture, and appearance to identify key drivers of product success and uncover unmet consumer needs. Additionally, we offer sensory training programs to support more effective internal evaluation processes.

    Whether refining an existing product or exploring new opportunities, our sensory research provides the insights needed to attract and retain your audience.

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Rely on our marketing research to explore consumer preferences, product development, and untapped markets.