Marketing Research

Our Marketing Research Services

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  Advertising Research

  Let us help you assess how your messaging resonates. Our advertising research experts can work with you to evaluate and improve ad effectiveness, copy testing, concept testing, and package testing.

  Depending on your research goals, we may conduct consumer surveys, focus groups, or in-depth interviews. Through every stage of the advertising life cycle, our team identifies what resonates with your customers and what delivers measurable results.

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  Brand Research

  Brand research reveals how your audience perceives your brand, their loyalty to the brand, and how they use your products or services. Our consumer research experts conduct studies on awareness, attitudes, and usage (A&U), track brands over time, and study brand extensions and growth. This enables you to understand how consumers’ attitudes, feelings, and experiences affect your business and make more informed business decisions.

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  Consumer Research

  Consumer research reveals consumers’ beliefs, feelings, and experiences with your business, so you can plan with precision. Our expert team measures consumer perception using market sizing and segmentation, customer loyalty research, and customer journey mapping, which explain the customer’s interaction with your business from start to finish.

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  Sensory Research & Training

  The sensory experience of a product—its feel, smell, taste, or sound—can be a strong factor in consumer preference. Our sensory research experts measure these attributes to identify what consumers like about your product and how best to serve them. We also offer sensory training for organizations, allowing your team to better support its sensory evaluation goals.