Expert Advisory & Analysis

IMS Expert Advisory & Analysis offers pre-suit litigation consulting that helps plaintiff and defense legal teams assess complex issues before discovery begins. Our expert advisors examine economic, financial, statistical, and consumer perception evidence to help law firms, corporations, and federal agencies evaluate damages, test key assumptions, anticipate challenges, and develop an informed case strategy.

Attorneys should consider engaging our expert advisors when a potential dispute involves complex damages, large datasets, financial markets, consumer perceptions, advertising claims, or other specialized questions. Early expert involvement can help counsel understand where the case stands, identify evidentiary strengths and weaknesses, and make strategic decisions before committing substantial resources.

IMS provides expert advisory and analysis services across economics and finance, statistical sampling and econometrics, litigation surveys, advertising claim substantiation, and marketing research. Our experts apply case-specific research and accepted methodologies to help clients evaluate risk, measure damages, understand consumer behavior, and support complex legal and business decisions.

IMS forensic economists and financial experts analyze market activity, financial records, investment performance, pricing data, and other evidence to assess liability and quantify potential damages. This early analysis helps counsel evaluate exposure, prepare for mediation or litigation, and determine whether the economic theories underlying a claim can withstand scrutiny.

Our litigation survey experts measure consumer perceptions and behavior in disputes involving trademarks, trade dress, false or deceptive advertising, materiality, patent and copyright infringement, and damages. These experts also evaluate opposing surveys and prepare rebuttals that identify methodological weaknesses affecting the reliability or weight of the evidence.

Yes. Many IMS expert advisors also serve as expert witnesses, allowing a matter to move from early case consulting to expert reports, depositions, mediation, or trial testimony with continuity throughout the litigation lifecycle.