David Metz brings an important marketing and storytelling perspective to his role as Associate Jury Consultant at IMS Legal Strategies, helping clients to better understand the juror audience and the messaging required to reach them. Clients also benefit from David’s skill in developing test designs and questionnaires for jury research exercises, as well as his ability to analyze the research data to develop actionable, strategic recommendations.
In addition to his jury consulting work, David is a proficient copywriter and editor who has developed a strong sense of the nuances associated with specific case genres. Using this knowledge, he helps clients craft thematic narratives that speak to jurors across many different venues. David is a valuable contributor to IMS thought leadership initiatives, providing insight into emerging litigation trends and industry best practices. He also has substantial experience reviewing project reports to ensure the language is accurate, clear, and concise for the end reader.
David has had a life-long passion for writing and analysis. Before being drawn to the field of litigation consulting, he began his professional career as a marketing copywriter for several non-profit organizations and a digital marketing agency. He earned a bachelor’s degree in both English and International Relations (with a marketing and global business focus) from the University of Southern California. David now resides in Los Angeles, CA, with his wife. He enjoys many creative pursuits, including songwriting and music production, playing guitar, and cooking.
Notable publications:
- Metz, D. & Ryan, A. (2024). Jury Selection’s Most Misunderstood Secret Weapon. Insights.
- Prosise, T., Metz, D., & Smith, B. (2024). The Truth Told Well: Medical Malpractice Witness Preparation. May 2024 issue of DRI’s For the Defense.
- Monroy, J. & Metz, D. (2024). Very Soon, Companies Will Have to Defend Their AI’s Decisions Too. Summer 2024 issue of USLAW Magazine.
- Monroy, J. & Metz, D. (2023). What Jurors’ Views on the “Great Resignation” Mean for Corporate Defense Lawyers. Law360.
- Marinakis, C.M. & Metz, D. (2023). What Makes a Good Trial Theme?. USLAW Magazine (Summer), 36-37.
- Pitera, M.J., Metz, D., & Ursu, J.W. (2023). Using Counterfactuals to Shift Jurors’ Hindsight Bias. Law360.
- Jabbour, A., & Metz, D., & Hillmer, B. (2023). Defense Weaknesses & Solutions in Health & Safety Product Liability Matters. Insights.
- Pitera, M.J. & Metz, D. (2023). Witness Preparation: Helping Your Witness Avoid Hindsight Bias. Insights.
- Cuculich, J., Metz, D., & Pitera, M.J. (2023). Is Online Jury Research Right for My Case? USLAW Magazine (Winter), 20-21.
- Bloomberg, A. & Metz, D. (2021). Your Millennial Attorney CAN Be Your Hot-Seat Operator—But Should They? Insights.
- Metz, D. (2020). What Pandemic Misinformation Teaches Us About Improving Our Own Case Stories. Insights.
- Marinakis, C.M. & Metz, D. (2020). Tips for Defending Consolidated Cases. Insights.
- Bloomberg, A. & Metz, D. (2020). How Hollywood Can Inspire Courtroom Presentations. Law360, May 29, 2020.
- Bloomberg, A. & Metz, D. (2016). New Media’s Impact on Jurors. DRI Magazine.
Featured Insights by David Metz
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What Makes a Good Trial Theme?
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