Skip to main content
Edit Page - Admin Only Style Guide - Admin Only Control Panel - Admin Only
Advantage-Example-Demographics_560x460 (1) Play Video

The Advantage®

An Interactive Juror Insights Application

Gain a competitive advantage with our dynamic application that gives your team immediate visibility into jury research data and a deeper understanding of jurors’ responses to inform strategic decisions.

Delivering real-time feedback and meaningful findings.

Jury research is an invaluable tool, but it has typically required waiting for analysis before taking action. With The Advantage®, IMS’s interactive juror insights application, you can visualize your mock jury data in a powerful new way and quickly assess the strength of your case themes, evidence, and witnesses.

Our innovative platform is tailored to each case and provides instant access to participant feedback during mock trials, focus groups, mock arbitrations, and other research models. This enables your team and IMS jury consulting partners to seamlessly design, test, and refine your trial strategies.

Explore what The Advantage® can do for you below and request a demo today.

Advantage-Example-Home

The Advantage® Difference

This is much more than a platform. It is a partnership that combines dynamic technology with our team’s proven expertise to quickly turn research data into decisions. Together, we will uncover not just what jurors think about your case, but why—and how to best move forward.

  • Access mock trial data and deliberations from any device, anywhere 
  • Quickly analyze juror feedback using highly effective visual formats
  • Dial into demographics in a few clicks for juror leaning trends and risk profiles
  • Compare witness credibility within the case and against role-specific data
  • Refine trial strategies with colleagues and consultants in real-time
  • Assess case value or exposure with a holistic view of damage awards 
  • Gain a deeper understanding of data throughout the life of your case
  • View multiple matters and projects in one secure application

The Advantage® dashboard puts your team in control, with a user-friendly interface that is completely customizable to your research goals. Recent enhancements include custom modules, streamlined juror profiles, and deeper insight into juror leanings and witness comparisons, with even more features on the horizon.

Explore The Advantage®

  • The Advantage_Demographics_Logo

    Juror Demographics

    Drill down by group and/or individual demographics to see the data in different ways with just a few clicks.

  • The Advantage_Leanings_Logo

    Juror Leanings

    Visualize juror leanings and analyze sentiments at multiple points throughout the project to see if you have moved the needle.

  • The Advantage_Theme Assessment_Logo

    Case Evaluations

    See how jurors interpret your case story through open-ended responses to key issues and identify challenges that must be addressed before trial.

  • The Advantage_Witness Eval_Logo

    Witness Evaluations

    Compare witness credibility ratings within the case and against historical, role-specific data (i.e., corporate representatives).

The Advantage Promo_1600
Watch Video

The Advantage® dashboard is easy to navigate, and there is so much information that we can drill down into—juror attitudes and experiences, their preferences for particular parties, witness credibility comparisons, theme and evidence evaluations, and more.

IMS Client

I could compare the jurors’ characteristics with their leanings, which was very valuable. It was easy to refresh the dashboard after each presentation to view the juror data and the basis for pro-plaintiff or pro-defense leanings. By the end, The Advantage® had compiled all the juror feedback along with juror demographics, which led to informed discussions and observations.

IMS Client

With The Advantage®, we are able to look at all of our mock jurors in great detail. We can understand why they change their views throughout the mock process and how they are evaluating our story of the case, our witnesses, and the opposition’s witnesses.

IMS Client

The Advantage® dashboard gives us immediate access to juror reactions. We can interact with all the data even as we listen and watch the jury deliberations.

IMS Client

It was exciting to see the juror leanings come in and watch the charts change once I refreshed the data. I liked being able to cut the data in so many ways throughout the day.

IMS Client
Blue textured angles.

The Advantage® offers a revolutionary lens to view mock jurors’ feedback and arms you with better data for making crucial decisions. Partner with IMS to maximize the value of your mock trial experience.