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Advertising Claim Substantiation

Rely on expert guidance grounded in consumer perception research and regulatory best practices to ensure your advertising claims are credible, defensible, and compliant.

Protecting your brand with evidence-based claim substantiation.

Advertising claims are subject to rigorous scrutiny from competitors and regulators. Ads that make misleading or unsubstantiated statements can result in litigation, regulatory action, and irreparable damage to consumer trust.

IMS delivers thorough research that helps businesses avoid such negative outcomes. Our team of experts designs and conducts claim substantiation surveys in accordance with all applicable industry standards and best practices. This gives clients confidence in knowing they are fully prepared to address advertising challenges.

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Why Substantiate Advertising Claims?

  • Compliance with Regulatory Standards | Ensure that claims meet the requirements of the US Federal Trade Commission (FTC), Food and Drug Administration (FDA), BBB National Programs, National Advertising Division (NAD), and other regulatory agencies.
  • Litigation & Challenge Defense | Be prepared to defend your advertising in the event of a challenge by competitors, in federal court, or before the NAD. If required, IMS has a deep bench of experts who can help with analysis and testimony.
  • Consumer Trust & Transparency | Increase consumer confidence in your brand and strengthen customer relationships through transparency.

Our Advertising Claim Substantiation Services

  • Claim Substantiation Surveys

    Advertising claim substantiation surveys measure how consumers interpret and respond to advertising claims. Our survey team designs and executes consumer perception surveys that meet accepted legal and regulatory standards and industry guidelines, such as the ASTM Standard Guide for Sensory Claim Substantiation.

    Surveys are supported by trial-ready reports suitable for submission to regulatory agencies or use in litigation. If the need arises, you can call on our deep and experienced bench of survey expert witnesses.

  • Sensory Claims Research

    IMS conducts rigorous research into the sensory experience of a product—its taste, feel, scent, and/or sound. To do that, we offer both consumer panels and trained sensory panels, which provide reliable comparisons against competitors, earlier formulations, or other benchmarks.

  • Regulatory Support & Strategic Consulting

    Our consultants work alongside your legal and marketing teams to advise on how to navigate legal or regulatory actions. We also use decades of experience in the field to create expert reports for internal review, industry audits, or regulatory inquiries.

Meet Our Advertising Claim Substantiation Experts

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Influential law firms, Fortune 500 companies, and regulatory agencies rely on IMS’s research experts to strengthen legal and business strategies.