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Litigation Surveys & Rebuttals

Bolster your strategy in trademark and false advertising disputes with reliable consumer perception surveys and expert rebuttals.

Uncovering survey insights to support legal strategies.

Complex litigation often hinges on understanding consumer behavior, but poorly designed surveys or unsubstantiated claims can undermine a case. Ensuring the validity of survey evidence is critical for crafting compelling legal arguments and assessing damage risks.

Partner with IMS to transform consumer feedback into a clear strategy. From assessing consumer confusion and false advertising claims to establishing evidence of infringement, our team delivers reliable data that informs high-stakes disputes. We can also rebut opposing surveys with detailed critiques to enhance the credibility of your case.

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Our Litigation Survey Services

  • Likelihood of Confusion

    Our team conducts likelihood of confusion surveys to assess if consumers are misled by similar trademarks, trade dress, or product packaging—providing clients with critical evidence in intellectual property cases.

  • Secondary Meaning

    Secondary meaning surveys measure whether a trademark or trade dress is associated by consumers with a single source. Our findings help establish or refute distinctiveness claims.

  • False & Deceptive Advertising

    We evaluate whether advertising claims mislead consumers, providing reliable expert reports to support data-backed arguments in false advertising cases.

  • Materiality of Claims

    Materiality surveys analyze the influence of disputed advertising claims on consumer purchasing decisions, providing robust data to support damage calculation

  • Price Premium Calculation

    Using surveys combined with statistical analysis, we quantify the value consumers attribute to specific product features, helping establish price premium claims.

  • Survey Rebuttals

    Our experts critically evaluate opposing litigation surveys, identifying methodological flaws and crafting rebuttals to strengthen your position.

Blue textured angles.

Trust our team to deliver precise survey evidence and expert analysis that informs your litigation strategy.