Skip to main content
Edit Page Style Guide Control Panel
IMS-Survey-Research-Feature_2501

Survey Research & Consumer Insights

Gain a strategic edge with robust research methodologies and expert analyses that deliver clear, actionable results.

Providing reliable consumer insights through rigorous data science.

Understanding consumer opinions and behaviors is critical for addressing complex legal disputes and making strategic business decisions. Without dependable survey research, your team risks missing key details or presenting data that fails to withstand scrutiny.

The IMS team specializes in designing, fielding, and analyzing surveys customized for your specific challenges. Whether assessing consumer confusion, evaluating false advertising claims, or calculating price premiums, our meticulously designed surveys provide the evidence needed to inform and strengthen your case. Furthermore, our methodologies ensure meaningful results that meet the highest standards for accuracy and reliability.

Partner with our consumer survey experts to support a strong, data-backed strategy.

Let's Get Started

IMS-Survey-Research_2501

Strategic Survey Solutions

  • Sampling & Econometrics: Our extensive background in statistics and sampling theory yields survey results with reliable opinions.
  • Questionnaire Design: We design questionnaires that investigate key issues without leading respondents to a conclusion and capture the most important background information.
  • Experimental Design: When an experiment is embedded in a survey to uncover differences of opinion, we make sure it remains unbiased and does not impact other measurements.
  • Reaching Populations: We obtain listings for consumer and commercial surveys from multiple sources, including business directories and professional services memberships. When necessary, we utilize external resources to procure as complete a sampling frame as possible.
  • Extrapolation of Survey Results: We use advanced statistical procedures to provide reliable estimates from a survey, projecting to the population using best methods accepted by academics and theorists.

Supporting Complex Matters

  • Consumer Opinions & Confusion

    Address Lanham Act issues and assess whether consumers are confused by similar logos, packaging, and/or product designs. Using carefully crafted survey questions and scientifically validated methodologies, we seek to uncover the factors contributing to consumer confusion, helping you identify potential infringements and refine branding strategies. We also explore and measure potential diversion of sales to support case valuation.

  • Deceptive Sales Practices

    Surveys are an excellent tool to determine if consumers are misled about a product’s features, pricing, or other key factors. Our carefully designed survey research focuses on identifying the extent and impact of deception, thus providing robust and reliable data to support legal actions, regulatory compliance, and/or marketing adjustments.

  • False Advertising

    By conducting targeted survey research to assess advertising claims and their influence on consumer perceptions, we help clients build stronger legal cases and refine business messaging.

  • Materiality of Claims

    Our survey team is skilled at measuring the significance of claims made in advertising or packaging to understand their influence on consumer purchasing decisions. We assess whether specific claims are material to consumer choices, delivering robust data analysis to substantiate legal arguments and guide marketing strategies.

  • Claims Substantiation

    Our team performs rigorous research to validate and substantiate claims presented in advertising, packaging, or product marketing. By ensuring claims are accurate, defensible, and compliant with regulatory standards, we deliver the evidence you need to mitigate risks and build consumer trust.

  • Price Premium Calculation

    We combine survey research with advanced statistical analysis to quantify the value consumers place on specific product features. Our insights help determine the impact of unique attributes on pricing and provide data to support litigation, pricing, and product development decisions.

  • Data Collection

    If discovery fails to provide sufficient data, we can apply survey research methodologies to fill the gaps. Our data collection efforts are designed to generate reliable, case-specific insights and give you the information needed to make key decisions and strengthen your strategy.

  • Estimation of Class Size

    When navigating a class action case, it is critical to assess the potential class size and projected damages to inform settlement discussions and case preparation. Our experienced team designs, conducts, and analyzes custom surveys to help you identify this important data and reduce uncertainty in class action disputes.

Related Industry Insights

Blue textured angles.

Our expertly designed consumer and commercial surveys provide the data insights you need to make confident decisions.