Cheryl Jaffee serves as Vice President of Litigation Surveys and Consumer Science at IMS Legal Strategies. As the primary liaison to clients, Cheryl ensures the team stays connected to the key people and events in claims substantiation, litigation, and marketing.
Cheryl is an active participant in legal and marketing conferences, including those organized by the National Advertising Division of the Better Business Bureau (NAD), the Association of National Advertisers (ANA), and the Brand Activation Association (BAA). She is also a member of the American Intellectual Property Law Association (AIPLA) and currently serves on the Publication Committee of the International Trademark Association (INTA), where she has contributed to several committees.
With substantial experience in working with intellectual property clients and conducting litigation and advertising claim substantiation surveys, Cheryl brings a wealth of knowledge to her role at IMS. Her background includes client account management, sales, and marketing at many large and mid-market companies.
-
Proven experience across all industries and practice areas.
-
Strategic advisory services for every step of dispute resolution.
