Jessica Baer

Jessica Baer’s education in the social sciences and in-depth experience in legal consulting over the past 20 years have provided the foundation for her role at IMS Legal Strategies. As a jury consultant, Jessica specializes in designing supplemental juror questionnaires, leading focus groups, and performing qualitative research analyses. She has worked on cases involving transportation issues, intellectual property, and medical/pharmaceuticals, among many others.

Jessica has an extensive background in legal communication and began her consulting career during her post-graduate years, where she taught public speaking and worked in the juvenile court system as a mediator in alternative dispute resolution matters. She was previously a consultant with Litigation Insights, a company that joined IMS in 2021.

Originally from Louisville, Kentucky, Jessica currently resides in Cincinnati, Ohio.

Education

• MA, Communication Studies – Rhetoric, Miami University of Ohio
• BA, Communication Studies, Miami University of Ohio
• BA, Political Science, Miami University of Ohio

Notable Publications and Presentations

• Baer, J.K. (2019). Is a Shadow Jury Worth the Risk? Insights.
• Baer, J.K. (2015). Out-of-Town Attorneys vs. Local Attorneys: Accents, Impact, and More. Insights.
• Baer, J.K. (2015). Is There Juror Bias Against Female Attorneys? Insights.
• Baer, J.K. (2015). Attorney-Juror Contact: What to Do When Running into a Juror Outside of the Courtroom. Insights.
• Baer, J.K. & Babbitt, E.K. (2015). What Are the Critical Juror Attitudes to Know Before Jury Selection in Medical Malpractice Litigation? Insights.
• Baer, J.K. (2015). The Best Time to Conduct a Mock Trial When Media Publicity Is Involved. Insights.
• Babbitt, E. & Baer, J.K. (2012). A View from the Jury Box: Managing Jurors’ Beliefs About Women Attorneys. Insights.
• Baer, J.K. & Wilinski, J. (2010). Post-Trial Interviews: How to Avoid a Minefield to Secure a Gold Mine of Information. Insights.
• Baer, J.K. (2009). Issues for Today’s Dental Malpractice Defendant. Presentation at CNA HealthPro Insurance Annual Meeting.
• Baer, J.K. (2009). The Current Climate for Today’s Medical Malpractice Defendant. Presentation at CNA HealthPro Insurance Annual Meeting.
• Baer, J.K. (2009). Accidents on Trial: Inside the Mind of the Juror. Presentation for Kansas Trial Lawyers Continued Legal Education.