Strategy & Theme Development

Our Strategy Services

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  Strategy Development Consultation

  From comprehensive case strategy to hourly support, our team relies on proven methods to get to the core of your matter and develop a strategic story.

  Our strategy sessions include guided discussions to clarify and distill case themes and record the results. Together, we analyze the strengths and weaknesses of your case with the target audience in mind and then develop an overall narrative framework with theme-activating language. This work is complemented by the development of consistent visual advocacy in the form of demonstrative exhibit concepts and/or sketches.

  Our consultants make substantive contributions to your litigation strategy by relying on a combination of rigorous social science methods, decades of practical experience, communication theory, jury psychology, information processing theory, group dynamics, and leverage of human values.

  We also offer strategic advisory sessions to find solutions to specific challenges—prior to discovery, trial, arbitration, and other critical proceedings.

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  Theme Development

  Case themes are critical to helping decision-makers understand and organize the vast amount of information they receive. Our consultants work with your team to develop strategic messaging that will connect with your audience and give them the tools to support your argument.

  Together, we will create a cohesive narrative built around relatable phrases that make it easier for judges, jurors, and arbitrators to absorb your arguments, categorize the supporting evidence, and defend your position.

  Our veteran consultants have tested a multitude of themes and their outcomes across a breadth of litigation genres. With this experience, we can assist in identifying the major case issues and collaborate with your team to develop and refine themes while rectifying any that are problematic.

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  Opening & Closing Consultation

  Opening statements and closing arguments offer vital opportunities to drive home your key themes. Whether the audience is an arbitrator, mediator, judge, or jury, you can arm and motivate them to be your advocate.

  Our consultants have the expertise and tools to help you focus on your case from the viewer’s perspective. Together, we will construct a strategic outline—focusing on the placement of evidence and witness statements as it builds to a motivating conclusion—and craft vivid language and themes that will increase retention of your important facts.

  In addition to developing strong spoken arguments, our team assists you in utilizing non-verbal behaviors to establish credibility and connect with your audience. Furthermore, we offer counterpoints to effectively inoculate decision-makers against your opposition’s attempts at persuasion.