When cases involve complex facts, competing narratives, and evolving strategies, even small missteps can impact outcomes. IMS offers comprehensive litigation consulting solutions that bridge strategy, research, and presentation, enabling your team to streamline trial preparation and deliver a story that sticks with decision-makers.
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Distilling your case into a clear argument gives you an advantage. Our experienced jury consultants use technology-driven research methods to help you discover what motivates jurors and design a thematic narrative that explains what happened, why they should care, and why you should prevail.
Rely on our visual advocacy experts to bring your strategy to life. No matter the case nature or complexity level, we help you focus on the details that decision-makers need to evaluate and retain your key facts—and ultimately support your claim.
Technology should never undermine your argument. With the most experienced hot seat technicians in the industry, IMS works in unison with your trial team to meet the tactical demands of legal proceedings and ensure strategies are executed flawlessly.
Our dynamic juror insights platform, The Advantage®, enables your team to quickly turn research data into decisions. Display juror feedback in real time with custom visualizations at your fingertips for a collaborative, impactful trial preparation experience.
IMS's litigation consulting practice includes six core service areas coalescing across the litigation lifecycle: Jury Consulting, research-driven insight into what motivates jurors and how to frame your case, Strategy & Theme Development, turning case facts into a clear, persuasive narrative, Jury Research & Mock Trials, testing themes and arguments before they reach a real courtroom, Voir Dire & Jury Selection, identifying and striking high-risk jurors, Trial Graphics & Multimedia, visual advocacy that makes complex facts memorable, and Presentation Technology, flawless technical execution in the courtroom or arbitration setting.
These services are designed to be used individually or as an integrated program, depending on the needs of your case.
Litigation consulting is a strategic support service that helps litigators build, refine, and deliver compelling arguments throughout the trial lifecycle. Our engagements may include jury consulting, strategy and theme development, jury research and mock trials, voir dire and jury selection, trial graphics, and presentation technology to align case narrative, visual communication, and technical execution.
IMS Litigation Consulting draws on 30+ years of experience across 70,000+ cases to help trial teams reduce uncertainty, sharpen their story, and present it effectively to judges, juries, and arbitrators.
Litigation consulting is most effective when introduced early during case strategy development, well before dispositive motions or trial. Early engagement allows jury consultants and strategy advisors to align core themes with juror expectations, assess venue-specific risk, and guide jury research that shapes strategy from the outset rather than reacting to it later.
IMS also supports teams at later stages, refining themes before trial, building trial graphics on a compressed timeline, or bringing in presentation technology support in the final weeks before a hearing.
Yes. Litigation and jury consulting rely on established social science methods, mock trials, focus groups, juror profiling surveys, and theme assessment research to replace guesswork with data about how real jurors and decision-makers are likely to react to the case. Firms use these insights to refine arguments, assess damages exposure, and make more informed decisions about settlement, trial strategy, and jury selection.
IMS's approach is decades of jury consulting experience in the making, across more than 6,500 completed trials, which is why the majority of Am Law 100 firms rely on our team for complex, high-stakes disputes. Explore more resources on our impact in case outcomes.
Strategy and theme development is a foundation of a litigation consulting engagement. Before research, graphics, or trial technology come into play, IMS strategy advisors work with counsel to distill the case into a clear narrative built around resonant themes, tested language, and a framework for openings, closings, and witness examinations.
This informs everything downstream, including jury research design, trial graphics concepts, and voir dire questioning strategy.
These are related but distinct parts of litigation consulting. Jury research (including mock trials, focus groups, and damages assessment surveys) tests how jurors are likely to respond to case themes, evidence, and witnesses, usually conducted before trial to refine strategy. Voir dire and jury selection apply those insights (plus juror profiling and social media analysis) during actual jury selection, helping counsel identify and strike high-risk jurors.
Together, jury research builds the profile of a favorable versus unfavorable juror, and jury selection support puts that profile into action in the courtroom.
Trial graphics and presentation technology turn case strategy into what judges, juries, and arbitrators actually see and experience. Trial graphics, including custom exhibits, 2D/3D animation, and interactive timelines, translate complex facts into visuals that improve comprehension and recall. Presentation technology ensures those materials (along with video depositions and other evidence) are delivered without incident in the courtroom, virtual hearing, or arbitration setting, without technical disruptions undermining the argument.
Both services are built to integrate directly with the themes developed earlier in the litigation consulting process, not function as standalone add-ons.
IMS Legal Strategies brings together jury consulting, strategy and theme development, jury research, trial graphics, and presentation technology under one integrated team, rather than requiring counsel to coordinate multiple vendors. With 30+ years of experience, 6,500+ completed trials, and 70,000+ cases served nationwide, IMS is trusted by 96 of the Am Law 100 firms to deliver consistent, strategic support through the full litigation lifecycle.
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