Bringing survey rebuttal expertise to complex IP disputes.
In high-stakes intellectual property litigation, both sides may submit survey evidence, but not all surveys are created equal. When you need to evaluate the reliability of your opponent’s survey, trust the IMS litigation surveys and consumer science team.
Our survey experts draw on many years of experience and familiarity with survey research authorities to rebut surveys that should not be considered reliable. We help judges understand the state of the field and how the other side’s survey falls short. When called upon, our team can also design and conduct rebuttal surveys or help you prepare for Daubert motions and depositions. With IMS, you can be confident that you have a knowledgeable expert.
Our in-house survey experts bring decades of experience and knowledge of survey methodology and legal standards. We identify flaws, explain why a survey falls short, and help decision makers understand what qualifies as reliable research. Our team can also design and conduct rebuttal surveys, as well as support preparation for Daubert motions and depositions. With IMS, you have seamless access to trusted consumer science expertise that strengthens your case.
