Measuring infringement and damages in high-stakes disputes.
In patent and copyright cases, surveys can be a powerful tool for supporting arguments about both infringement and damages. They are a reliable way to generate evidence backing damages requests based on consumer buying behavior.
Surveys are particularly useful in patent when the parties in patent litigation have no established standard with which to calculate reasonable royalties. By measuring how much a specific product feature influences consumer buying decisions, surveys provide data that legal teams and economic experts can use to assign a dollar value to that feature.
The IMS litigation surveys and consumer science team brings decades of experience designing, conducting, and testifying in support of consumer surveys. Our experts’ surveys are based on social science fundamentals, recent research in the field, and established court standards. Partner with us to secure reliable survey evidence or expert survey rebuttals for your IP case.
