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Jury Consulting

We partner with the foremost legal teams to build, refine, and deliver winning strategies for high-stakes litigation.

Statistics

  • 30+ Years of Industry Experience

  • 6,500+ Completed Trials

  • 65,000+ Cases Spanning Practices

Position your complex case for an optimal outcome.

You need data-driven research and communications expertise to develop a strong legal strategy and convincing story. Our jury consultants use their collective centuries of trial experience and careful data analysis to identify your key themes and craft the most effective arguments.

We know that distilling your dispute into a clear and compelling story gives you an advantage. Our proven research strategies and innovative technologies enable your team to understand what motivates decision-makers and design a thematic narrative that explains what happened, why they should care, and why you should prevail.

Rely on our jury consulting experts to bolster your strategy and gain a competitive edge.

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Strategy & Theme Development - Overview Card

Strategy & Theme Development

The best litigators know that a strong narrative is the key to success in complex disputes.

Our strategy advisors bring a unique perspective from decades of practical experience and prescribe the best methodology to uncover your strongest case. The result is a thematic story that boosts the impact of your arguments, examinations, and evidence.

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Jury Research

When critical matters are in your hands, you need to be sure your case will connect with your audience.

We use rigorous methods to test and refine your strategy and develop robust juror profiles for trial. Our technology-enabled jury research application, The Advantage®, establishes the connections you need to make your case quickly and clearly. Our jury consultants transform the data into practical themes and provide tactics to maximize your case strengths—while minimizing any weaknesses.

Voir Dire & Jury Selection

Voir Dire & Jury Selection

Even the strongest argument can fall flat without the right audience. Our veteran consultants help you seat the best jury possible by uncovering biases and de-selecting the jurors who could never see your case with an open mind.

We carefully craft voir dire questions to elicit the attitudes and information needed to inform strikes. Our team can also conduct targeted online research to further advise your jury selection strategy.

Witness Preparation - Overview

Witness Preparation

Decision-makers rely on their opinion of the messenger when judging the facts of a case—making credible witnesses critical to your success.

Our psychology and communication experts assess your fact and expert witnesses and provide them with strategies designed to enhance the clarity and confidence of their testimony.

Trial Observation & Insights - Overview

Trial Observation & Insights

Make sure you get your message across to the jury clearly and convincingly.

Our jury consultants help hone your opening, closing, and everything in between to present your case with the most impact. Shadow jury research offers an opportunity to further refine your strategy with direct feedback from a set of mock jurors intended to mirror the actual panel.

They have unique skills and insights that go far beyond the abilities of even the most experienced of trial lawyers. I recommend IMS to any firm serious about winning cases.

Shareholder & Litigator

IMS was a major factor in a trial resulting in a multi-million-dollar verdict. We will use them on our next involved trial for the advantage it gives us.

Partner & Civil Litigator

Wouldn’t want to go to trial without IMS.

Partner, Am Law 50 Firm

IMS's process forces you to focus, as a lawyer, on your case. They have an innate common sense and the ability to see the case through the eyes of a juror.

Litigator, Am Law 100 Firm

They ask the hard/right questions about trial themes. They prepare compelling visual aids and demonstrative evidence. Simply put, IMS makes us better trial lawyers.

Litigator & Partner

Jury Consulting Team

FAQs

Jury consulting services are generally retained early in case preparation, during case strategy development, theme formation, or before dispositive motions and trial. The early involvement of jury consultants enables proper alignment of the core messages with juror expectations, the assessment of venue-specific risks, and thorough jury research to inform litigation strategy from the outset.

We provide nationwide jury consulting support, working with trial teams across federal and state courts across the United States to strengthen case positioning and improve trial outcomes. View our map of expertise and experience.

IMS offers a suite of jury research services, including mock trials, focus groups, research on damages assessment, and venue-specific jury studies. Our expertise gives counsel the advantage of understanding how jurors interpret evidence, evaluate witness and attorney credibility, and make liability and damages decisions from different perspectives.

The findings from jury research may be used to test arguments, refine case themes, evaluate settlement risk, and better prepare for trial. We also utilize our proprietary juror insights platform, The Advantage®, to deliver interactive data analysis supporting real-time strategic decision-making throughout complex litigation.

Our jury consultants support voir dire and jury selection by designing and executing targeted questioning strategies, developing profiles of high-risk and favorable jurors, and advising on potential challenges. Identifying biases, belief systems, and decision-making tendencies can significantly impact case outcomes.

IMS jury consultants are skilled in preparing fact and expert witnesses to communicate complex information clearly to jurors. This includes refining testimony styles, simplifying technical concepts, and improving clarity as well as credibility. We also provide real-time trial observation and feedback on juror engagement to help counsel adjust opening statements, witness examinations, and closing arguments.

Our jury consulting team operates in venues nationwide, from urban to rural jurisdictions, in federal district courts and state courts. IMS jury research and strategy consulting is tailored specifically to the demographics, attitudes, and cultural dynamics of the specific trial venue.

Our holistic juror profiling method is especially important in complex commercial litigation, product liability cases, catastrophic injury matters, and other high-stakes disputes with the risk of nuclear verdicts. Explore our team’s research into the correlation between “safetyism” and damage awards in these articles and interviews. Read this case study to see how our strategic consulting services made a major difference in an aboriginal title dispute.

IMS jury consultants comply with venue-specific court rules and regulatory considerations governing jury research and trial conduct. Our team ensures that mock trials, focus groups, and voir dire strategies are in line with judicial expectations, especially in jurisdictions with heightened security and cases involving tightly regulated industries.

The IMS jury consulting team has decades of courtroom experience and expertise in behavioral science, data analytics, and persuasive communication. We use rigorous research methods and advanced tools to uncover not only what jurors think, but also the reasons behind their opinions. Our dynamic juror insights application, The Advantage®, gives legal teams a tool to make research-backed strategy decisions when preparing for trial, in advance and in the moment. IMS’s integrated team methodology across trial graphics and technology supports stronger case messaging, more effective witness testimony, and impressive trial presentations.

IMS serves clients across all 50 states and internationally, bringing decades of expertise in litigation strategy, juror decision-making, courtroom communication, and trial support. IMS provides consistent, strategic guidance through the full litigation lifecycle, from early jury research and venue analysis to jury selection and trial observation. Our trusted end-to-end support is why 96 of the Am Law 100 firms rely on our team to gain a competitive advantage. Discover how we increase reliability and decrease risk in complex, high-exposure cases.

Click here for more frequently asked questions about our jury consulting services.

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Together, we develop a powerful strategy and position your dispute for success at every step.