Trial teams invest heavily in jury research, but the findings often arrive weeks later, after the moment to act has passed. In this IMS Elevate replay, Senior Client Success Advisor Adam Bloomberg sits down with Senior Director of Jury Consulting Chris Dominic, Trial Consultant Michelle Cooper, JD, and Forrester Principal Consultant Julia Fadzeyeva. Together, they discuss a commissioned Total Economic Impact™ study of The Advantage®, IMS's proprietary application for collecting, visualizing, and analyzing jury research data in real time. This live juror feedback lets trial teams adjust strategy mid-research, saving time and money on approaches that fall flat.
Julia shares the study's results, including an estimated $1.75 million in risk-adjusted benefits over three years for a composite midsize law firm and a 20% reduction in witness and expert preparation time. Chris and Michelle explain how instant access to juror responses helps legal teams decide when to change a theme, rework a presentation, or pull an expert. They also explore how juror confusion can reshape trial graphics and why experienced consultants are still essential to separate signal from noise.
Trial lawyers know the cost of learning too late that a theme confused jurors or an expert lost the room. This episode shows how to catch those problems during a mock trial, while they are still inexpensive to fix. Ready to test your own case? Connect with our jury consultants today.
WATCH NOW:
