IMS Senior Jury Consulting Advisor Keith Pounds sits down with Maggie Mendenhall Casey, Deputy General Counsel for the City of Chicago, for a discussion about the role of effective communication in trial strategy. Watch below to explore how attorneys can communicate complex cases clearly, build credibility with jurors, and make key arguments more memorable.
Maggie, a 2025 recipient of the Earl B. Dickerson Award, shares her perspective on communicating with jurors, evaluating witness credibility, and working with expert witnesses. She also discusses the importance of acknowledging difficult facts, developing a strong theme from the opening statement through closing arguments, and using courtroom analogies and demonstratives to simplify complex concepts.
The conversation also explores the value of mock jury research in high-exposure litigation and how research can help attorneys identify weaknesses, refine strategy, and better understand the issues that matter most to jurors. Looking ahead, Maggie discusses the challenge of communicating damages and helping jurors understand the difference between liability and the value assigned to that liability.
Ideal for trial attorneys, litigation teams, and legal professionals involved in complex litigation, this on-demand webcast offers practical insight into communicating effectively with jurors and developing trial strategies that resonate.
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