Brand research reveals how your audience perceives your company and identifies opportunities for growth and expansion. At IMS, our consumer research experts can help you understand how your messaging is received, remembered, and acted on to drive product launches and category expansions, as well as increase customer loyalty and retention.
Find out what your market truly values. Awareness, attitude, and usage studies provide comprehensive visibility into your brand—tracking awareness, perception, and usage frequency to identify growth opportunities.
Our brand research studies can illuminate the market’s awareness of your brand and its competitors, your brand’s reputation, which customer needs remain unmet, how often your products are purchased, who buys those products, and where consumers discover and evaluate your brand.
Consumer trust and loyalty drive repeat purchases and are pivotal to growth. IMS offers brand image, equity, and loyalty studies to measure perceptions of your brand, the presence and strength of any emotional connection, brand loyalty, and purchase behavior. Strategies developed using brand equity and loyalty research can transform brand sentiment and guide your brand in a strategic direction.
Could extending into a new market reinforce your brand with consumers or dilute it? Our brand extension research measures how a proposed extension might affect your core business and what it will take for the extension to gain traction. This information can help you assess market readiness for new products, categories, or service lines and determine the positioning that will best drive adoption.
Brand tracking studies provide continuous information about a brand’s health and market alignment, informing decision-making. Some of the key metrics measured include awareness and market penetration, changes in consumer preferences, competitor brand shifts, and loyalty and retention indicators. Our brand research team delivers longitudinal data that gives you new perspectives to evaluate marketing performance and adjust your positioning.
Senior Managing Director, Litigation Surveys & Consumer Science
Managing Director, Litigation Surveys & Consumer Science
Senior Vice President, Litigation Surveys and Consumer Science
Research Director, Litigation Surveys & Consumer Science
Vice President, Litigation Surveys & Consumer Science
