Psychology of Persuasion in Litigation:

With more than 20 years of trial consulting experience, Dr. Jill Leibold has applied her expertise in juror decision-making to hundreds of cases across all genres of litigation. 

Dr. Leibold specializes in developing statistically based juror risk profiles to identify jurors for cause and peremptory strikes during jury selection. She also applies qualitative analyses to inform the development of case stories and trial themes.

Dr. Melissa M. Gomez has worked on 1,000+ jury trials across the US, focusing on the psychology of learning, behavior, and decision-making. She has three decades of expertise in research design and methodology, as well as behavioral and communication skills training.

Dr. Gomez assists counsel in targeting discovery efforts and developing a case strategy with the goal of favorable resolution.

With nearly 20 years of litigation consulting experience, Dr. Keith Pounds is adept at helping trial teams identify and develop compelling case themes and presentation strategies. 

He also specializes in providing quantitative and qualitative analysis through focus groups and mock trials, in addition to assisting clients with witness preparation, voir dire, and jury selection.

Laura Dominic has some of the broadest and deepest jury consulting experience in the nation. She can often be found steadfastly preparing witnesses for a deposition, running a mock trial or focus group, providing feedback for an opening statement, or assisting in the selection of a jury on a high-profile case. 

In addition to consulting with trial teams, Laura frequently speaks at legal industry events and CLE seminars.

Theodore (Ted) Prosise has 20+ years of experience working with trial teams in hundreds of venues nationwide.  He has prepared 1,000+ witnesses for deposition and trial, conducted 250+ mock trials and focus groups, and selected 200+ juries. 

His current focus areas are trial strategy and theme development, and witness preparation—particularly for medical professionals and foreign witnesses in the US.