Combatting Anti-Corporate Sentiment in the Courtroom

Presentation Details

Jurors are informed by the perceptions, beliefs, and biases they bring with them into the courtroom. It is never more evident than when your client is a corporation. The link between jurors' anti-corporate attitudes and bias against corporate defendants has been demonstrated time and again.

This presentation covers the recent influence of the "Great Resignation" and how it has affected juror predispositions. We also discuss how to identify anti-corporate bias during voir dire as a first step in your litigation strategy, and how to pursue a case story that emphasizes the humanizing characteristics of warmth and competence in your corporate client.

What You Will Learn

How to identify anti-corporate bias in voir dire
What is the “Great Resignation” and the underlying beliefs that help you identify who is likely to be on your side
Crafting your case story to encourage support for your next corporate client
The data and science behind humanizing your corporate client and creating a positive path for your jury to follow

Offered weekdays: in-person, virtual, or hybrid

CLE available for all US states: 1.0 credits

Speakers

Jill M. Leibold, PhD

Senior Jury Consulting Advisor

With more than 20 years of trial consulting experience, Dr. Jill Leibold has applied her expertise in juror decision-making to hundreds of cases across all genres of litigation.

Dr. Leibold specializes in developing statistically based juror risk profiles to identify jurors for cause and peremptory strikes during jury selection. She also applies qualitative analyses to inform the development of case stories and trial themes.
Melissa Gomez, PhD

Senior Jury Consulting Advisor

Dr. Melissa Gomez has worked on 1,000+ jury trials across the US, focusing on the psychology of learning, behavior, and decision-making. She has three decades of expertise in research design and methodology, as well as behavioral and communication skills training.

Dr. Gomez assists counsel in targeting discovery efforts and developing a case strategy with the goal of favorable resolution.
Keith C. Pounds, PhD

Jury Consulting Advisor

With nearly 20 years of litigation consulting experience, Dr. Keith Pounds is adept at helping trial teams identify and develop compelling case themes and presentation strategies.

He also specializes in providing quantitative and qualitative analysis through focus groups and mock trials, in addition to assisting clients with witness preparation, voir dire, and jury selection.
Alexa Hiley

Jury Consultant

Alexa Hiley assists top litigators by providing insight into how juror attitudes, opinions, and beliefs affect the outcome of a case.

Pursuing her doctorate in experimental psychology and law, Alexa brings a research-driven perspective that enables clients to create data-centric strategic messaging for complex commercial matters. She has also consulted in state and federal criminal cases.