Substantiate your sensory advertising claims with reliable research.
Sensory claims are advertising claims relating to the physical senses, including taste, smell, and touch. These can be powerful motivators—but claims like “eliminates tough odors” cannot be substantiated through sales data or clinical research. Rather, sensory claims must be tested through in-person research, so consumers and trained sensory experts can experience the product in a carefully controlled environment.
IMS conducts sensory claim substantiation research using rigorous standards and industry best practices, including ASTM International’s Standard Guide for Sensory Claim Substantiation. Our research experts design and execute studies customized to your product and your goals.
We ensure that your claim accurately reflects the sensory experience at issue and withstands legal and regulatory scrutiny. If necessary, we can also provide an expert witness in sensory perception to make your case to a jury, judge, or regulatory body.
