Mental Mining:

What Goes into a Winning Verdict and How It Works

Presentation Details

Crafting an integrated trial strategy starts with “Mental Mining” to unlock the subconscious narrative that inspires your case theory. Leveraging this proven strategic approach brings key facts into sharp focus, develops the jury’s understanding of the case, and lays out their path to a verdict in your client’s favor.

At the heart of Mental Mining is the recognition of core values—the deeply rooted beliefs and mores held by jurors that influence their perceptions. This analytical process equips your legal team to present a precise, targeted trial story.

Part 1: What Goes into a Winning Verdict

Part 2: Mental Mining: How It Works

What You Will Learn

How to discover and analyze your subconscious case story with Mental Mining
Techniques for decoding jurors’ core values and belief systems
How to align your case theory with storytelling that establishes clarity among jurors

Offered weekdays: in-person, virtual, or hybrid

CLE available for all US states: 1.0 credits

Speakers

G. Christopher Ritter, JD

Senior Jury Consulting & Strategy Advisor

With 40+ years of litigation experience, Chris Ritter provides expert guidance through case analysis and strategy development, mock trial and focus group research, witness preparation, voir dire, and jury selection.

Chris also works with clients to create highly engaging trial graphics. He is a master at clarifying the complex and making esoteric topics both understandable and compelling,

In-Person CLEs

Our team is also available to present more concise CLE programs on several strategic litigation topics, including those mentioned above.

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