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MockTrial+

One strategy. One story. One solution.

MockTrial+ aligns juror insights, strategic visuals, technology expertise, and seamless coordination to build and test your best case.

Statistics

  • 30+ Years of Industry Experience

  • 6,500+ Completed Trials

  • 65,000+ Cases Spanning Practices

Optimizing Your Trial Preparation

Accurate mock trial scenarios lead to smarter decision-making. Yet trial teams often prepare cases in silos, with jury research and presentation logistics handled separately. A fragmented or DIY approach can strain resources and create blind spots that only become apparent during the actual trial.

Whether your goal is to refine trial strategies or inform settlements, MockTrial+ provides coordinated solutions to support a compelling case story from day one and confident decision-making at every step. Work is spread across disciplines but remains aligned around a single strategy, resulting in a cohesive presentation and tactical consistency.

Planning Made Easy: The Value of MockTrial+

  • Increased case efficiency without vendor silos
  • Realistic testing that reveals true strengths and risks
  • Early development of persuasive visual storytelling
  • Instant access to juror leanings and witness evaluations
  • Reliable data and clearer direction for critical decisions
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Powered by The Advantage®

MockTrial+ is much more than a service package. It is a partnership, combining revolutionary technology with our team’s proven expertise to uncover not just what jurors think about your case, but why—and how to best move forward.

Our dynamic juror insights platform, The Advantage®, enables you to quickly turn research data into decisions. Display juror feedback in real time with custom visualizations at your fingertips for a collaborative, impactful mock trial experience.

  • Access mock trial data and deliberations from any device, anywhere 
  • Refine trial strategies with colleagues and consultants in real-time
  • Dial into demographics in a few clicks for juror leaning trends 
  • Compare witness performance against our extensive database
  • Evaluate risk with a holistic view of mock damage awards 

MockTrial+ Solutions for Case Preparation

  • Powerful Jury Intelligence

    IMS jury consultants specialize in uncovering how jurors think and decide. With our rigorous mock trial design, case theme formation, and logistical coordination, you gain genuine research case insights and constructive guidance for next steps.

  • Strategic Visual Presentations

    Not testing graphics in a mock trial setting is a mistake, and results could be unreliable without counterarguments. Our trial consultants and designers draft your visual story and potential opposing claims to enable more effective case evaluation and preparation.

  • Trial Technology Expertise

    Our presentation technology consultants ensure your case is rehearsed under precise conditions. From database preparation and deposition video editing to hot seat delivery, we help you shape presentations, tackle challenges, and elevate performance.

  • Integrated Recommendations

    MockTrial+ keeps jury research, visuals, and technology aligned. Reports include practical advice on case themes, witness prep, voir dire/jury selection, and trial presentations to facilitate a unified, informed strategy and support favorable outcomes.

  • Supplemental Juror Surveys

    Extend your mock trial insights with venue-specific juror surveys that deepen understanding of damages, themes, and juror profiles. This additional survey data helps your team strengthen risk assessment, settlement decisions, and courtroom strategies.

It’s nice to have all of this expertise available from one firm. Working with IMS is efficient and convenient.

Senior Counsel, Am Law 100 Firm

The Advantage® dashboard is easy to navigate, and there is so much information that we can drill down into—juror attitudes and experiences, their preferences for particular parties, witness credibility comparisons, theme and evidence evaluations, and more.

IMS Client

The feedback from the mock jury panels was extremely insightful and helped us to re-focus our liability strategy, which led directly to a very successful resolution.

IMS Client

The people at IMS think visually, which many lawyers can’t do. Yet, they also understand the legal concepts as well as the most experienced trial lawyers do.

Top US Criminal Defense Lawyer

IMS provided a top-notch, on-site team that worked very hard and long hours. Their support, creativity, and quality of work product was outstanding throughout.

Partner, Am Law 200 Firm
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Consistency is key when the stakes are high, but achieving it can be difficult if trial preparation is split across multiple sources. Simplify your approach and strengthen case strategies with MockTrial+.