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Mental Mining®

Tap into core case themes, craft analogies, and deliver the ultimate trial tool—a powerful and engaging story.

Unlocking powerful strategies to optimize trial outcomes.

Despite their legal acumen, trial teams may struggle to craft a clear case narrative that resonates with jurors and ensures they understand the core arguments. A strong story can drive deeper engagement, evoke empathy, and influence decision-making, but preparing it takes strategy and expertise.

Our proprietary Mental Mining® sessions are designed to help uncover the heart of your case and transform it into a compelling narrative. Through collaborative and structured half-day or full-day sessions, IMS strategy advisors guide your team in developing the factual theory, identifying key themes, crafting memorable analogies, and conceptualizing visuals. The result is a focused story that will speak to jurors and give you a competitive edge.

Rely on our experienced consultants and proven methodologies to build a winning case.

Let's Get Started

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Statistics

  • 30+ YEARS

  • 6,500+ TRIALS

  • 45,000+ CASES

IMS helps me see things the way the jury will, which makes a critical difference when preparing for trial. I make sure to hire them before the case is even indicted.

Chairman, Am Law 50 Firm