In this on-demand webcast, IMS Senior Jury Consulting Advisor Chris Dominic sits down with IMS Jury Consulting Advisor Keith Pounds, PhD, to examine how rising anti-corporate sentiment is influencing jury trials—and how defense teams can strategically respond. They offer practical guidance on rethinking how corporate defendants are introduced in court, avoiding the pitfalls of a “corporate commercial” approach, and developing storytelling techniques that connect with today’s juries. Chris and Keith also discuss how early visual advocacy can shape discovery and trial preparation and share expert tips on preparing corporate witnesses to testify with authenticity and credibility.
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