As a member of the litigation consulting team, Arielle Davis specializes in applying IMS’s innovative research methods to shape compelling legal strategies. Her expertise lies at the intersection of behavioral science and data analytics, helping attorneys uncover what drives juror decision-making in complex litigation.
Leveraging her background in statistical analysis and predictive modeling, Arielle designs and analyzes customized surveys, enabling legal teams to make informed decisions in selecting winning case themes.
Arielle plays an integral role in coordinating and executing mock trials, ensuring seamless logistics and delivering comprehensive post-event reports that enhance strategy refinement. She collaborates in preparing witnesses for testimony, ensuring clarity, consistency, and credibility on the stand. She conducts targeted online research to reveal potential biases, beliefs, and behavioral patterns among jurors to provide crucial intelligence to assist clients in jury selection.
