Giving Clients “The Advantage” with Innovative Jury Research Technology

09.11.24

IMS’s interactive juror insights application, The Advantage^SM, was born of a desire to boost efficiency and automate what was largely a manual, paper-driven process for collecting and analyzing mock trial data. This innovative technology facilitated a quick pivot to remote jury research during the COVID-19 pandemic, and it continues to provide a unique client experience with powerful results.

A Competitive Solution

Gone are the days of waiting for printed reports. With our cloud-based jury research platform, your team can instantly visualize mock juror feedback and quickly assess the strength of your case. The Advantage^SM offers intuitive access to juror data and live deliberations from any personal device, anywhere. Drill down by group and individual demographics in a few clicks and filter results in various ways to examine juror leanings throughout the exercise. Easily compare witness performance in the matter at hand and against our extensive historical database.

The Advantage^SM is tailored to each case, allowing you to seamlessly design, test, and refine trial strategies alongside our expert jury consultants. Based on immediate juror feedback, you can pivot juror questionnaires to dig deeper—which was impossible in the manual days—and increase the value of your mock trial experience. Ultimately, our dynamic technology helps you uncover the “why” behind jurors’ responses to inform critical next steps.

The Advantage^SM Difference

User-friendly, interactive, and intuitive application
Highly effective formats and tools for consuming and analyzing juror data
Deeper understanding of data through the life of a case
Evaluation and comparison of witness credibility
At-a-glance view of mock juror damage awards
All matters and research data in one place

Invested in Your Success

At IMS, we are driven to elevate our clients’ legal strategies. We know firsthand that distilling your dispute into a clear and compelling story gives you an advantage. Our proven research methodologies and innovative technologies enable your team to understand what motivates decision-makers and design a thematic narrative that explains what happened, why they should care, and why you should prevail.

Experience the IMS advantage. Contact our team to get started.

Praise for The Advantage^SM

“The dashboard was very intuitive and provided a great deal of information that was immediately available to my trial team and the client.”

“The detail was amazing. We could see why each jurors’ position changed and how they evaluated our case themes, witnesses, and the opposition’s witnesses.”

“It was valuable to cut the data and compare juror characteristics with their leanings. This informed major strategic decisions with my client.”